US Army Experience Center: $15M recruiting experience delivered

Engagement context

US Army Experience Center operates in Government / military. Full technology build-out for a 15,000 sq ft in-mall Army recruiting experience — gaming, simulators, and Salesforce integration.

The Army Experience Center required a $15M+, 15,000 sq ft in-mall recruiting destination: 175 gaming PCs, combat simulators, interactive career pathing, and Salesforce capture of visitor interest — delivered as a cohesive public experience under government constraints.

Approach and outcomes

Foundation5 oversaw technology build-out end to end: hardware and interactive software, custom career-pathing on large touch displays, and Salesforce integration so recruiting follow-up connected to the on-site experience rather than living in disconnected kiosks.

The headline result — $15M recruiting experience delivered — came from process clarity, the right systems choices, and enabling the team to own what we built.

• 175 gaming PCs and three combat simulator rooms live
• Custom career pathing on 50-inch touch displays
• Salesforce integration for recruiting follow-up
• Cohesive visitor experience across hardware and software

Technology and practices

Core components included PHP/Joomla, Salesforce, .NET, Custom apps. Foundation5 stayed platform-agnostic: selections reflected client standards, licenses, and skills — with clear system-of-record responsibilities for data and integrations.

Comparable programs succeed when executive sponsorship stays active through adoption, process ownership is named before configuration, and success metrics are defined at charter. If your situation resembles this engagement, a short discovery phase usually shows whether similar outcomes are realistic.

• Digital Strategy